How to Write a Cold Email Follow-Up (Step-by-Step Guide) Now, let’s explore how you can write an excellent follow-up for cold emailing. Read my ultimate guide on cold emails for some templates and pointers. Wondering how to write your first cold email ? In this article, I’ll mainly focus on the sales follow up, but you can apply these guidelines to any follow-up email. While the nature of the emails may differ, the purpose of the follow-up outcome stays the same - to improve your reply rate. There are other times when you might need to follow up, like after cold emailing for a job or meeting at a networking event. Keep in mind that cold email follow-ups aren’t just for a cold sales email campaign. Whatever the reason, sending a follow-up email can be the difference between getting the response you want and losing the lead.
#Just checking in email example full
In all likelihood, the contact is busy and forgot to reply, or they have a full inbox, and prospecting emails are at the bottom of the pile. Having said that, I’ll add that there are several possible reasons your first email didn’t receive a reply. In fact, it only accounts for 2% of sales. On average, the first point of contact with a lead rarely results in any sales. And as a salesperson, the idea of sending someone a follow-up email when they haven’t replied to your initial sales emails can be daunting.Īnd yet, the cold email follow-up is a crucial part of everyone’s cold outreach process and is an extremely effective means of increasing your conversion rate. Writing effective cold emails is not an easy skill to master.Įven seasoned sales professionals have some difficulty nailing it down! And great templates are important, but you need to know how to adapt those cold email templates to get the results you want.Īfter all, there’s no guarantee that personalized cold emails will have the desired effect.
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